About Monarch
Helping Australia work at the frontier of AI.
Our founder, Sam Senior, grew up in Hervey Bay, in regional Queensland, and started Monarch to help organisations put AI to work across the systems they already run.
From request to result

Sam SeniorFounder & CEO, Monarch
Built for the Australian operating context
Australia has an opportunity to rethink how businesses and essential services operate as AI becomes capable of doing more of the work.
That opportunity will be won in the details: the systems already in place, local regulation and data requirements, and the people accountable for each decision. We work with Australian organisations from that starting point.
Why Monarch exists
Enterprise work does not live in one model or one API.
It runs through years of software, permissions, records, and business rules. That environment is difficult for an agent to understand and even harder to act through reliably.
Monarch makes it legible. The Product Graph discovers how applications work, connects the operations behind a workflow, and maintains those paths as systems change.
About Monarch
Working across the US and Australia.
We help enterprises bring AI into the operational work that crosses their existing systems. We work with your team to understand the workflow, the software it runs through, and the requirements it needs to meet.
How we build
Start with the work itself.
- 01
Follow the whole workflow
Begin with the result a team needs, then map the systems, records, and decisions required to reach it.
- 02
Keep people responsible
Put permissions and approvals around consequential actions, with a record of what the agent did.
- 03
Build for what already exists
Work across supported APIs, internal applications, and the legacy systems enterprises still depend on.
Where the technology comes from
Built through years of complex software work.
Monarch's graph technology has run agentic, cross-system workflows across products including Intuit, Zendesk, Gong, and Apollo. Monarch applies that foundation to the broader enterprise stack.
Start with one workflow
Show us where the work gets stuck.
We'll work through the systems, approvals, and evidence it needs, then show you how Monarch can help.